you x you i helps e-commerce firms improve sales.

Our tools audit your site to identify issues that prevent a sale, tell you what to fix and in what order. The audits automatically run every week, with the prioritised fixes landing in your inbox. It's your Website Teammate!

The problem we solve: E-commerce sites don’t convert enough expenses into revenue. High CAC comes from overinvesting in digital presence and low conversion rates on the website, but no one monitors what happens when traffic arrives on the site. Affecting search visibility, trust, clarity, accessibility, & speed means investment in digital presence stays the same, but returns increase.

How it works: Paste a URL. Get prioritised fixes in minutes. Then a 'Website Teammate' audits the site every week. E-comm sites get visibility and prioritised fixes on what to change. Ads stop being the only lever for traffic, and each one gets more profitable once the page underneath converts better. Agencies get support for web and product teams with data-backed insights and velocity for internal processes.

Key Features

• Paste a URL, no integration

• Automated audits run weekly, so it fits into your busy schedule

• 25 audit types covering conversion, findability, technical health, trust, brand, and clarity

• Heatmaps show where website visitors look and engage

• Perception panel shows how people react to your page

• Every module provides tailored insights for Marketing, Design, and Technical stakeholders

• The audit prioritises every finding by severity and estimated revenue impact, with plain-English remediation steps

• The scores are calibrated to how thousands of real people rated thousands of real web pages, and every check is grounded in published research

• Connecting Google Search Console links your website fixes directly to search visibility and acquisition data, so you can see what improvements lift rankings and traffic

• Pulls together what you'd normally need several apps for: attention heatmaps, SEO and AI-search checks, reader personas, and analytics insights

• The audit wizard guides you by the problem closest to your situation, and we'll start an audit focused on it

• Causal impact attribution lets you get an honest answer to 'did my audit recommendations actually work?'

Use Cases

• SME's: Get expert-level website feedback on your own site with a short, prioritised list of fixes you can act on this week. No consultant or technical knowledge needed!

• E-commerce: A store audit that shows exactly where shoppers drop off between landing, product, and checkout and gives you a prioritised list of fixes that recover sales.

• Agencies: Bring a scored, ranked UX report to every pitch. Scope work from the findings, prove the result with a re-audit, and give clients a reason to keep you on. It provides a faster first layer of analysis to identify opportunities, support research, and prioritise areas for deeper investigation

How do we compare to other tools?

Other tools wait weeks for enough visitors, then show you where people clicked. We read your site the way a visitor does and tell you what to fix first, in minutes, with no traffic to wait for.

The scoring behind every audit is state-of-the-art: more than a dozen machine-learning models, several built on research published in the last two years, benchmarked on held-out data and calibrated to how thousands of real people rated thousands of real web pages. No other audit at this price grades a site this way.

Real Results

On average, our users achieve:

• 3x Conversions

• +30% Traffic

• +43% Add-to-carts

• 12 hours saved per week from manual tasks and guesswork

The magic isn't the fixes. It is the prioritisation layer.

Most website advice gives you a list of 50 things to do. That's paralysing. A you x you i audit tells you the top things that will move the needle this week, ranked by estimated impact.